identity design · marketing strategy
A Hindi rock band consisting of young talented musicians that came together in their shared love for Experimental Alternative Rock genre and a desire to create their own unique sound.
Alchemy
Music
2019
ALCHEMY MUSIC INDIA
CHEMISTRY OF LANGUAGES
This loud and screaming work of art is a bilingual wordmark adopted from the prominent languages of Mumbai’s culture- birthplace of this band
Izhaar
BOÜRGEOIS started of with designing a unique adaptive wordmark and eventually helped the indie rock band launch their debut album "Izhaar" at a very tight budget using limited resources.
Out in the world
Neon psychedelic color treatment across promotional large format banners.
Communication & PRomotions
Teaser lyrical posters from their album Izhaar to engage with their fans to give them a gist of the emotion the band feels.
A multi purpose
Keeping up with Alchemy As loud as the band’s identity, our design team maintained Alchemy’s persona throughout their presskit; be it the rugged font, black-yellow colour scheme or the psychedelic visuals.
brand Merch
