identity design · apps and website
Suntan Group, an investment company, helped its clients with financial freedom and knowledge. With an aim to be the leading financial and investment service provider in India.
SUNTAN GROUP PVT. LTD
Finance
2019
the wolf of bombay
the big short
Suntan was named after the founder’s parents, Sunita & Tanaji. Following this ideology we sketched a monogram with straight & sharp edged initials to symbolise strength, power and pragmatism.
A red and blue colour combination that brings out a powerful, strong, loyal and a trustworthy identity.
followed the trend
For Suntan Group’s sister concern, we thought of keeping it simple. ‘Capital’ in grey against white ‘ST’ with an upward arrow in red marking growth. The prominent red arrow associating high stocks subliminally induces the client to invest here.
Straight and Striking
A red and blue colour combination that brings out a powerful, strong, loyal and a trustworthy identity.