Gamifying India’s Biggest Sale | Flipkart Big Billion Day Microsite
Microsite Design and Development
Flipkart’s Interactive QR Code Campaign: A Digital Adventure
This exciting campaign combined the power of print and digital, inviting users to scan a QR code from the Times of India and dive into a 5-letter combination challenge. With a chance to win smartphones or unlock exclusive discounts, Flipkart’s interactive microsite kept users engaged and thrilled. Leveraging intuitive design, real-time feedback, and seamless integration, this campaign drove substantial traffic and created a memorable experience for all participants. Watch the full campaign video to see the magic unfold!
Excitement in the Air: Flipkart's QR Code Adventure
The journey to win big began with a single QR code in the Times of India. Scanning the code took users to an interactive microsite, where they could participate in a 5-letter combination challenge. The excitement was real - just like these shocked and excited participants, who had the chance to unlock exclusive prizes or special discount pages with each submission. This seamless integration of digital and print engaged users like never before.
Flipkart's Interactive Experience: Engage, Submit, Win!
This showcases the dynamic user interface that drove engagement on Flipkart’s microsite. After reviewing the terms and conditions, users could jump straight into the 5-letter challenge, selecting from available letters to create their code. With real-time feedback and an intuitive design, participants could easily navigate through the process, making their way to a potential win or unlocking exclusive deals. The simple yet compelling experience kept users hooked, enhancing both interaction and excitement.
The Thrill of Winning: Flipkart’s Exciting Rewards
The moment of victory is captured perfectly here—users were not only thrilled by their chance to win, but by unlocking some of Flipkart's biggest deals! After completing the 5-letter challenge, participants were rewarded with exclusive offers, as shown in this image. The integration of mobile and print media made the experience unforgettable, with QR codes leading directly to the fun. The challenge not only increased engagement but also heightened excitement, bringing users back for more.
