Minutes nai My-nutes!!
Social Media
Production
Live Action
Children’s Day SM Video for Flipkart Minutes
A Unique creative and fun video was created using Flipkart delivery boxes on the Occassion of Children’s Day.
When Boxes do all the Talking!
Objective : To create an engaging and heartwarming social media film for Flipkart Minutes on Children’s Day, emphasizing the concept of "minute" as small (rather than time-bound) in a fun and memorable way.
Concept
The campaign revolved around two animated talking boxes—a large box (representing an adult) and a small box (representing a child)—having a playful discussion. The conversation revolved around the word "minute," with the child box insisting that it means ‘small’ rather than referring to time. The film aimed to capture the innocence, curiosity, and playful nature of children while subtly reinforcing Flipkart’s messaging around its quick and efficient services.
Pre-Production
Script development focused on a lighthearted, engaging dialogue between the two characters. Art direction ensured a visually appealing yet minimalistic approach to align with Flipkart’s branding.
Production
Entire film was shot in a single day, leveraging efficient production planning. The use of simple yet expressive animation techniques enhanced the storytelling aspect.
Post-Production
Editing, animation integration, and final touches were completed within 24 hours. A vibrant color palette and crisp sound design added to the film’s impact. The key to the film were the two Voice Overs that were used for the two boxes. An elderly yet friendly Male Voice Over and a young, playful and naughty child voice over. The frolicsome duo made the boxes come alive!!
From Concept to Screen in 24 Hours
Shot in a day with efficient planning, the film blends expressive animation and crisp storytelling. Post-production wrapped in 24 hours, using vibrant colors and sharp sound design for impact.
